Hanger assembly



I April 8, 1958 I K. M. MOSIMAN 2,829,454 7 HANGER ASSEMBLY Filed March10, 1955 0 l lllll HH II II Hill I 4 If 14 7 l7 JNVENTOR;

Kewra/y M. Nos/1mm 2,829,454 HANGER ASSEMBLY Kenton M. Mosiman,Indianapolis, Ind. Application March 10, 1955, Serial No. 493,395 1Claim. (Cl. 40-42) This invention relates to a hanger assembly, and moreparticularly to one for use in connection with the inside car-cardadvertising that is common in present-day public transportationvehicles.

Anyone who has ever ridden in public transportation vehicles such asbusses, trackless trolleys and the like is familiar with theconventional inside car-card advertising. One particular mode or methodof such advertising is the so-called Take-One Merchandising plan whichis characterized by the fact that information sheets or pamphlets aremade a part of the car-card itself or supported adjacent the advertisingcard. The reader is invited to take one of these sheets or pamphlets fordetailed information regarding the advertised product.

It isa well recognized fact that remarkable results have attended theuse of this Take-One Merchandising plan. Yet many problems and excessivecosts have arisen with the advertising and/or the transportationadvertising agent as a result of its use. For example, installationcosts and difficulties have always been present. In the case of theTake-One literature being made a part of or attached to the car-card,the literature requires padding and/or perforation for detachment; thecar-card requires reinforcement and die-cutting to adequately hold thepadded literature to be detached. This results in excessive productioncosts and invites vandalism and disfigurement of the display.

In other cases where such contrivances as conventional hooks, baskets orboxes are installed mutilation of the vehicle by screws, bolts, holes,etc. in movement of the contrivance from one location to another drawsobjections from the transit companies. Such installations requirespecial labor and thereby create additional and excessive costs.

It is, therefore, the primary object of thisinvention to provide anassembly for supporting the Take-One literature in a manner and by meanswhich avoids or minimizes the foregoing problems.

It is a further object of the present invention toprovide an assemblywhich mounts the literature in such manner that it hangs clear of thecar-card and sways with the movement of the vehicle, thereby attractingthe eye of the passenger.

It is a still further object of the present invention to provide anassembly that requires no fixed mounting means, and that may be quicklyand easily moved from one car location to another, requiring no holes,screws or tools for proper installation.

it is a still further object of the present invention to provide anassembly of such character and construction that the overall cost bothto the advertiser and to the servicing company is substantially reduced.

The full nature of the invention will be understood from theaccompanying drawings and the following description and claim.

In the drawings, Fig. 1 is a perspective view of the invention with abroken section of the upper and lower card moulding of the vehicle. t

Fig. 2 is a front elevation view of the invention alone.

Fig. 3 is a side elevation view of the invention with the vehicle panelshown in section and with the literature shown in dotted lines.

In the drawings the horizontally extending, vertically spaced upper andlower mouldings or flanges and 11 ates Patent respectively, border anddefine the curved advertising panel 12 in the conventional manner. It isin this panel, between the mouldings that the various advertising cards(not shown) are disposed.

The hanger portion of the combination or assembly comprises the hook 13which is welded or otherwise suitably secured at 14 to the plate 15.This plate terminates at its upper end in a flange or hook 16 which isso sized as to be supported by the moulding in the space between it andthe adjacent panel.

The flange portion of the plate has. an opening or slot 17 through whichthe flexible spring clip or strap 18 may extend as shown in Figs. 1 and3. Each end of the strap is wedged or clamped between one of themouldings or flanges 10, 11 and the adjacent panel or wall 12.

In operation, the strap will first be slipped through the slot oropening in the plate. The strap will then be placed in a position inalignment with but spaced from the end margins of the car-cards andbetween the upper and lower moulding. The hook plate will next be pulleddown over the lower moulding, whereupon the strap will be flexed backinto card engaging and retaining position. The literature 19 will have ahole punched through the upper end so that it can he slipped over thehook. The entire assembly stays firmly in position and is not easilyremoved by the novice.

It can thus be seen that the present invention utilizes the standardspring clip or strap and the moulding to support and lock in place theliterature supporting hanger assembly. The assembly cannot be movedlaterally, i. e. cannot be shifted or slid out of place without firstflexing the strap and then lifting the lower end thereof out of theslot. While one acquainted with the operation and construction of theassembly can easily and readily move it from one location to another asdesired, the novice cannot do so. Because of this fact, the assembly isprotected from vandals who usually will act only if they can do soimmediately and thoroughly, and who, conversely, will usually refrainfrom acting where a time element is involved, as it is in connectionwith dismantling or moving the present invention.

While the invention has been illustrated and described in detail in thedrawings and foregoing description, the same is to be considered asillustrative and not restrictive in character, it being understood thatonly the preferred embodiment has been shown and described and that allchanges and modifications that come within the spirit of the inventionand the scope of the claim are also desired to be protected.

The invention claimed is:

In combination with an advertising panel having upper and lowermouldings in a public transportation vehicle and a flexible strapextending from one to the other of said mouldings and having itsopposite ends wedged between the inner face vof said mouldings and saidpanel; a removable literature hanger comprising a plate terminating atits upper end in at least one flange in the form of a hook receivedbetween and supported by one of said mouldings and the adjacent panel,said flange having an opening with said strap passing therethroughwhereby said plate is restrained by said strap from shifting itsposition along said moulding, and means on said plate for removablycarrying advertising literature.

References Cited in the file of this patent UNITED STATES PATENTS362,680 Tischer May 10, 1887 1,020,351 Hill Mar. 12, 1912 1,799,602North et al Apr. 7, 1931 2,103,106 Yurkovitch Dec. 21, 1937 2,363,186King Nov. 21, 1944

